defender strategy

defender strategy
A competitive strategy in which a business concentrates on its existing products or services and attempts to protect (rather than expand) its market share by offering superior quality, low prices, and strong customer service. Such a policy requires firm cost control and is usually only successful in an established, stable market where there is little scope for innovation. Compare prospector strategy

Big dictionary of business and management. 2014.

Игры ⚽ Поможем сделать НИР

Look at other dictionaries:

  • Defender of the Crown — This article is about the computer game. For the album by heavy metal band Brocas Helm, see Defender of the Crown (album). Defender of the Crown Amiga cover art …   Wikipedia

  • product-market strategy — Ansoff matrix A marketing planning model Companies can either sell existing or new products; and they can sell them either in markets familiar to them (existing markets) or in new markets. The resulting two by two matrix gives four alternative… …   Big dictionary of business and management

  • prospector strategy — A competitive strategy that emphasizes product innovation and the search for new market opportunities. Such an approach requires creativity and organizational flexibility; it is most likely to succeed in an area characterized by fast developing… …   Big dictionary of business and management

  • Chronology of turn-based strategy video games — Part of a series on …   Wikipedia

  • Military strategy — This article is about real and historical warfare. For the computer game genre, see Real time tactics. Warfare Military history Eras Prehistoric …   Wikipedia

  • Centurion: Defender of Rome — PC cover art of Centurion: Defender of Rome Developer(s) Bits of Magic Publisher(s) …   Wikipedia

  • nuclear strategy — ▪ military Introduction  the formation of tenets and strategies for producing and using nuclear weapons.       Nuclear strategy is no different from any other form of strategy in that it involves relating military means to political ends. In this …   Universalium

  • Chess strategy — is the aspect of chess playing that is concerned with the evaluation of chess positions and the setting of goals and long term plans for future play. While evaluating a position strategically, a player must take into account such factors as the… …   Wikipedia

  • Lacrosse strategy — ettled offense: the 2 3 1The most common offense used in settled situations is known as the 2 3 1 (sometimes counted in the opposite direction, as a 1 3 2, or shortened to be called the 1 3 or 13). The numbering begins with the two midfielders at …   Wikipedia

  • Tennis strategy — Main article: Tennis In tennis, a player uses different strategies that both enhance his own strengths and exploit his opponent s weaknesses in order to gain the advantage and win more points. Players commonly specialize in a certain style of… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”